. >> canada dry ginger ail versus generic ginner ale. >> fruit loops versus fruit swirls. these have an artificial flavor, kind of reminiscent of household cleaner, that doesn't mean uniformly good, it just means they taste alike. >> and also good for counter tops. tell me about the yogurt story. >> we had a dan nonyogurt and a food lion yogurt, we thought it had a better vanilla flavor in the food lion. >> danon, 2.14, the food lion, 1.86. the heins ketchup, is a very distedi distinctive flavor. where the foot pantry, was mostly tomatoey. >> the taste testers opted for the brand name item. starting out oscar meyer deli turkey, better than stop and shop. >> because you could tell it was turkey. >> this one was kind of nondescript and it looked like ham but you couldn't tell. >> and sergeanto's is better. and bumble bee chunk tuna, versus the generic, your testerses like the bumble bee. >> we tested it, it was tuna and it had kind of a tinney taste. >> and some of your store brands, they really can save you an awful lot of money, we're going to put that information up on ou